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Positioning Lessons From A Former Rocket Scientist Who’s Also Helped Her Clients Increase Sales By $2B… w/ Dorina Lanza

When I first read Dorina’s bio, my immediate reaction was:

“WTF.”

Dorina has been a…

  • Rocket scientist at Draper Lab [MIT]
  • Medical Physicist at Rhode Island Hospital
  • Adjunct faculty at Northeastern University – Mathematics and Business School

… not to mention also being a competitive sailor, a certified pistol instructor, tactical range officer, ski instructor, and pyrotechnician.

Oh.

And she was also a consultant who has helped her clients increase sales by $2B.

In today’s episode, you’ll get some of Dorina’s KEY insights on how to position yourself and your business to charge premium prices… banking on her incredibly eclectic background.

Enjoy!

Find Out More About Dorina Lanza

  • Dorina’s Personal Website
  • Dorina’s Company Website

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